Those with the biggest packages will see the steepest increases according to the rate plans that will take effect on February 5. The Ultimate plan is up 6% to $86.99 and Premier is +5.4% to $136.99 Yet the basic Entertainment package will just rise 3.5% to $59.99, DirecTV says.
This year's annual price hike is especially tricky for DirecTV. It doesn't want to alarm the the FCC or Justice Department, which are reviewing its planned merger with AT&T. Execs also fear that…
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Monday, December 29, 2014
DirecTV Price Hikes Target Its Priciest Packages As Consumers Look For Value
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