It was 1995 and Pieter Ernst was battling a serious problem. Ernst was a physician with an interest in community-wide behavior change, and he was then in Mozambique. For nearly 20 years, a brutal civil war had ravaged the population and landscape of the country. The war had ended three years earlier, but the entire healthcare system […]
How To Change The Habits Of 107,000 People Through The Influence Of One
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