Sometimes, these contests just aren't fair. The good old Emmys, the TV Academy and this year's host network, NBC, all lined up the most fiercest lineup ever they imagined of social-media goodness for Monday night's broadcast of TVs top awards. And as far as social-media impact goes, they did pretty well, according to Nielsen's Twitter TV ratings, with the total unique audience up 6 percent from last year, when CBS hosted edition 65 on a September Sunday.
But those numbers…
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