500K Women Gave Up Their Boob Data To Build This Bra

 True&Co, the e-commerce startup that aims to bring us the perfect fitting bra, took data from a million boobs to build its own line of intimates — in an effort to truly support your bust. The company, which formally launched back in 2012 and received an extra chunk of funding just this last year, upped the ante this week with the promise to personalize the perfect fit with… Read More

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