MWC 2014: Samsung CEO: Galaxy S5 upgrade not about eye-popping technology

As Samsung pulled back the curtain on the Samsung Galaxy S5 at MWC 2014, it pulled back on its ambitions to deliver needless technology that only seemed cutting-edge."Our customers do not want eye-popping technology, or the most complex technology. Our customers want durable design and performance," said co-CEO JK Shin."Our consumers want a simple, yet powerful camera. Our consumers want faster and seamless connectivity. And our customers want a phone that can help us stay fit."Samsung hit on these points with the introduction of its new Samsung Galaxy smartphone, which focuses on design, camera, connectivity, staying fit and lifestyle.Samsung Galaxy S5 vs Galaxy S4Samsung is certainly used to including all of the bells and whistles with its flagship smartphones. That was precisely the song and dance of last year's Samsung Galaxy S4 unveiling.The company's Broadway-styled unveiling revealed features like Smart Stay, Smart Pause and Smart Scroll that weren't all that smart in the end when they didn't work 100% of the time.The Samsung co-CEO signaled that his company is responding to customers who want innovation without such over-the-top technology.

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