How do we decide what to buy? According to Itamar Simonson and Emanuel Rosen, the authors of Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information, we used to make buying choices based on brand. It was guesswork, t...
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Thursday, February 27, 2014
Keen On… Absolute Value: What Really Influences Customers In The Age Of (Nearly) Perfect Information
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