A big move today for Google in its bid to play a larger role in how publishers sell online advertising. Today it has announced the launch of the Time Inc. Global Exchange, a new ad exchange, powered by DoubleClick, that will let advertisers buy ad plac...
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Wednesday, February 26, 2014
Google Moves In On Publishing, Launches Global Exchange With Time Inc. To Merge Ad Sales In The U.S. And UK
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