Box Office: ‘Ride Along’ Rolls Over ‘That Awkward Moment’, ‘Frozen’ Sing-A-Long Chimes

OPENING: That Awkward Moment (FOCUS) opens in second spot; Labor Day (PAR) soft in sixth place. NOTEWORTHY: Ride Along (UNI) is No. 1 for third weekend in a row.
Three times a charm for Universal’s buddy pic Ride Along which is cruising in the No. 1 spot yet again with an estimated $11.5M to $11.8M weekend (based on early Friday estimates). Newcomer That Awkward Moment in the No. 2 spot right behind it with maybe $10.8M. Frozen which debuts its sing-a-long version on 2,057 of its play dates, looks to take third place this weekend to pull in yet another $8.9M for Disney as the picture is the holiday gift that just doesn’t stop giving. It’s in its 11th week. Crazy good for everyone except those bleary-eyed parents who are going to be dragged into the theaters for the third consecutive time after a long work week to be serenaded by a 100 screaming children. Fourth and fifth place will go to Open Road’s The Nut Job and Lone Survivor, respectively. Lone Survivor will pass the $100M mark for Universal and Emmett Furla. That Awkward Moment which stars Zach Efron is tracking the highest for girls 12 to 16 years old, but the movie is … um, rated R. Awkward. Efron still delivers an audience on a consistent basis. American ... Read More »

Click here to view full content