Azoff MSG Entertainment Buys Stake In Experiential Marketing Firm OBE

EXCLUSIVE: Azoff MSG Entertainment, Irving Azoff’s venture with Jim Dolan’s Madison Square Garden Co., has acquired an interest in On Board Experiential Marketing. Financial terms weren’t disclosed. Specializing in truly integrated live and online events, OBE merges technology and the power of physical experiences to offer clients the ability to showcase their product and brand message. The deal gives OBE — led by founder-CEO Dan Hirsch and President Deb Lemon — access to…

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