Talk about cutting it close: NBC said today that it has sold out its TV and digital livestream ad inventory for this Sunday’s Super Bowl. This is unusually late, and an indication that many advertisers looked askance at NBC’s effort to win an average of $4.5 million for a 30-second commercial, a record amount and up 7% from last year.
Fox made its sell-out announcement about two months before it broadcast last year’s game. And NBC was sold out by January 3 in 2012 when it…
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Wednesday, January 28, 2015
NBC (Finally) Sells Out Super Bowl Ad Inventory
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