Peering Into The Minds Of The 4.3 Billion Unconnected

 In a recent column on TechCrunch, I wrote about the mental challenges faced by the world’s 4.3 billion offline population, when trying to use the Internet for the first time. After all, they’ve never experienced the Internet before, lacking what UX experts call a ‘mental model’ of how basic internet services work, or why to even use them. In this post, I’ll shed… Read More

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