Walden Media, TWC Pledge Partial ‘Giver’ Proceeds To Literacy

Two weeks after opening Lois Lowry's novel adaptation The Giver in the #5 weekend box office spot, Walden Media and The Weinstein Co. are making a pledge for the upcoming Labor Day weekend. Fifty cents of every ticket sold during the holiday frame will go to the National Education Association's Read Across America program. The Ticket To A Better World initiative will provide books to American children in need from ticket sale proceeds, up to the amount of $250,000…

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