The Spider-Man baloon may have been clipped by a tree, but the ratings for NBC’s Macy’s Thanksgiving Day Parade continued their ascent. After hitting a six-year high in the metered markets last year with a 11.5 household rating, NBC’s 9 AM-noon coverage of the parade anchored...
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Friday, November 29, 2013
Thanksgiving Ratings Rat Race: Macy’s Parade Hits 11-Year High, Lady Gaga’s Muppets Tie ‘Glee’s Puppets
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