Fixing The “Flappstore”

Flappy bird has been a wake-up call to our industry. Not because of its success but because of what it has revealed. This little game has unexpectedly reset to zero what works for users. And more. As the developer of Flappy Bird, at the summit of its success, decided to kill his app before tens of millions of excited users, a tsunami has shaken the industry and the App Store, and has triggered a wave of new greedy clones that have inundated the market.

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