Sony Pictures' The Interview is eyeing just more than $1M in Christmas Day theatrical box office from its 331 locations, according to studio estimates that dropped this morning. The $3,142 per-theater average marks a decent opening day — fairly ordinary for a pic whose distribution plan has been the opposite of ordinary since the studio first scrapped its release then reinstated it as the massive Sony Pictures hacking attack swirled around it.
The next shoe to drop…
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Friday, December 26, 2014
‘The Interview’ Box Office: Christmas Brings $1.04M But What Now?
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