Peter Bart and Mike Fleming Jr. worked together for two decades at Daily Variety. In this weekly Sunday column, two old friends get together and grind their axes on the movie business.
Bart: You’ve been hanging at the epicenter of pitchdom all week at San Diego Comic-Con so you have watched the masters at work (also the loser geeks). But my thoughts this week were focused on a different generation of marketing mavens — those of Jeff Blake’s generation. Blake was “let go” this week after serving as Sony’s king of marketing and distribution for a couple of decades. Another of his generation, Dan Fellman of Warners, also is set for the sidelines. These were not the Comic-Con types — they were thoughtful pros who knew how to set strategy, pick dates — and tactfully tell filmmakers when their movies were dead on arrival. They didn’t bullshit about social marketing like their young cohorts. One studio chief told me recently that all social marketing represents is a road map for spending less money while still failing to find an audience. The Comic-Con-crowd would likely disagree.
Fleming: This is movie business in Moneyball mode. We are seeing a profound change of the studio guard as they figure out how to tap a completely ... Read More »
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